Robinhood was established as a stock trading mobile app that offers no-cost trades and extended trading hours. By leveraging technology and reducing unnecessary costs that are usually included with other stock brokerage companies Robinhood has been able to provide its services for free. Since its starting days in 2014, Robinhood has gathered investments from sources including the reputable DST, Index Ventures, Google Ventures, and Andreessen Horowitz. The founders of Robinhood, Vladimir Tenev, and Baiju Bhatt are Stanford graduates and
Robinhood has announced that starting in February, its users will be able to also trade Bitcoin and Ethereum on their platform free of cost. This announcement was extremely welcome by its users as well as crypto enthusiasts who are tired of paying large fees for exchanges. Robinhood aims to attract more users to its platform by offering zero fees BTC and ETH trades. “We’re planning to operate this business on a break-even basis and we don’t plan to profit from it for the foreseeable future,” says Robinhood co-founder Vlad Tenev. “The value of Robinhood Crypto is in growing our customer base and better serving our existing customers.”
Currently, approximately 3,000,000 users are using Robinhood’s services.
How does Robinhood make money?
Robinhood offers a leverage tool called Robinhood Gold. The service is offered at $6.00/month and allows users to get up to 2x their buying power. Additionally, access to after-hours trading is supported for Robinhood Gold users. This feature is the only paid feature on the platform so far.
Additionally, Robinhood earns revenue by collecting interest on the cash and securities in Robinhood accounts, much like a bank collects interest on cash deposits.
Robinhood encrypts and securely stores personal information and claims state-of-the-art security. They are a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC), which protects securities customers of its members up to $500,000 (including $250,000 for claims for cash).
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